77b77 Privacy Policy

77b77 ("we", "us", "our") is the operator of the online betting and casino platform accessible at 77b77.io (the "Platform"). In the context of this Privacy Policy, 77b77 acts as the data controller — meaning we are the entity that determines the purposes and means by which your personal data is processed.

This Privacy Policy applies to all personal data collected through the 77b77 Platform, including data collected during account registration, during the course of placing bets and playing games, through payment transactions, through customer support interactions, and through your general browsing of the Platform.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which form part of the overall agreement between you and 77b77 and are incorporated by reference herein.

77b77 collects the following categories of personal data, depending on how you interact with the Platform:

We do not intentionally collect any special categories of sensitive personal data (such as health data, biometric data, religious beliefs, or political opinions). If you voluntarily disclose such information during a support interaction, it will be used solely to resolve your query and will not be stored beyond the retention period for that interaction.

77b77 collects personal data through the following means:

• Directly from you: When you register an account, complete identity verification (KYC), make a deposit or withdrawal, contact customer support, respond to a survey, or update your account preferences.
• Automatically: When you access the Platform, our servers and analytics tools automatically record technical and usage data including your IP address, device identifiers, browser information, and navigation patterns. This data is collected through server logs, cookies, and similar tracking technologies (see Section 7).
• From third parties: We may receive identity verification data from KYC service providers, fraud-screening data from risk management partners, and transaction confirmation data from payment processors including bKash, Nagad, Rocket, Upay, and banking partners. We may also receive data from marketing analytics partners where you have previously consented to share your data with them.

77b77 uses the personal data we collect for the following purposes:

• Account Management: To create and maintain your 77b77 account, authenticate your identity at login, and manage your account preferences and settings.
• Identity Verification (KYC): To verify that you meet the minimum age requirement of 21 years, that you are the rightful owner of the payment methods used on your account, and to comply with anti-money-laundering (AML) obligations.
• Payment Processing: To facilitate deposits into your 77b77 account balance and to process withdrawal requests to your verified payment methods (bKash, Nagad, Rocket, Upay, bank transfer, Visa, Mastercard).
• Service Delivery: To provide access to sports betting markets (including BPL, IPL, T20 World Cup, and international cricket), casino games, live dealer tables, slots, and all other Platform features.
• Customer Support: To respond to your queries, complaints, and requests submitted via live chat, email, or in-app messaging.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, multiple-account operation, and other prohibited conduct described in our Terms & Conditions.
• Responsible Gaming: To monitor betting patterns that may indicate problem gambling behaviour, to enforce deposit limits and self-exclusion requests you have set, and to provide welfare-related interventions where appropriate.
• Legal Compliance: To fulfil our obligations under applicable law, including record-keeping requirements, responses to lawful requests from regulatory or law enforcement authorities, and the reporting of suspicious transactions.
• Platform Improvement: To analyse usage patterns and technical performance data in order to improve the reliability, speed, and user experience of the 77b77 Platform.
• Marketing Communications: Where you have given explicit consent, to send you promotional offers, bonus notifications, and platform news via email, SMS, or in-app message. You may withdraw this consent at any time.

77b77 processes your personal data on one or more of the following legal grounds, depending on the specific purpose of the processing:

• Contractual necessity: Processing required to fulfil our contractual obligations to you under the Terms & Conditions — including account creation, payment processing, and service delivery.
• Legal obligation: Processing required to comply with applicable legal and regulatory requirements, including anti-money-laundering obligations, age verification, and responses to lawful authority requests.
• Legitimate interests: Processing carried out for 77b77's legitimate business interests, where those interests are not overridden by your rights and freedoms — including fraud prevention, platform security, and analytics for service improvement.
• Consent: Processing for purposes where you have given us clear and informed consent — primarily direct marketing communications. Where consent is the legal basis, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

77b77 does not sell your personal data to third parties. We share personal data externally only in the following limited circumstances:

• Payment Processors: We share financial data with payment service providers (including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Visa, and Mastercard) solely to process your deposit and withdrawal transactions. These processors are bound by their own data protection policies and are not permitted to use your data for any other purpose.
• Identity Verification Providers: We share identity and document data with accredited KYC / AML screening service providers to verify your identity and age, and to screen against sanctions and watchlists as required by law.
• Game Providers: When you play casino or slot games, certain anonymised technical session data may be shared with game providers (including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, and Spribe) to facilitate gameplay. These providers do not receive your identity or financial data.
• Legal & Regulatory Authorities: We may disclose your personal data to law enforcement, regulatory bodies, courts, or other governmental authorities where required by applicable law, court order, or where we believe disclosure is necessary to protect the rights, property, or safety of 77b77, its players, or the public.
• Fraud Prevention Networks: We may share data with fraud-prevention services and industry risk-sharing networks to detect and prevent fraudulent or criminal activity.
• Corporate Transactions: In the event of a merger, acquisition, or sale of all or part of 77b77's business, personal data held by 77b77 may be transferred as part of that transaction. Affected players will be notified in advance of any such transfer.

All third-party service providers with whom 77b77 shares personal data are required to process that data in accordance with applicable data protection standards and only for the specific purposes for which it has been shared.

77b77 uses cookies and similar tracking technologies on its Platform to enhance your browsing experience, maintain your session, analyse usage patterns, and support fraud prevention. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies that keep you logged in during an active session. These cookies cannot be disabled without impairing core Platform functionality.
• Performance & Analytics Cookies: Used to collect anonymised data about how visitors use the Platform — including which pages are visited most frequently and how users navigate between sections. This data helps us improve the Platform's performance and layout.
• Functional Cookies: Used to remember your preferences (such as language settings and game preferences) so that you do not need to re-enter them on each visit.
• Targeting / Marketing Cookies: Used where you have consented to receive personalised promotional offers, to deliver relevant bonus notifications and marketing messages based on your activity on the Platform. You may opt out of these cookies through your browser settings or account notification preferences.

Most browsers accept cookies automatically, but you can modify your browser settings to decline cookies or alert you when cookies are being set. Please note that disabling certain cookies may affect the functionality of the 77b77 Platform, including the ability to remain logged in to your account.

77b77 retains personal data for no longer than is necessary for the purposes for which it was collected, subject to the following minimum retention periods required by applicable law and operational necessity:

• Account and Identity Data: Retained for a minimum of five (5) years following the date of permanent account closure. This retention period is required to meet anti-money-laundering record-keeping obligations.
• Transaction and Betting Records: Retained for a minimum of five (5) years from the date of each transaction or bet, in accordance with financial record-keeping requirements.
• Customer Support Communications: Retained for two (2) years from the date of the interaction, unless the communication relates to a formal complaint or legal dispute, in which case it is retained until the matter is fully resolved plus one additional year.
• Marketing Consent Records: Retained for the duration of your account plus two (2) years following account closure, to demonstrate compliance with consent requirements.
• Technical and Usage Data: Retained for thirteen (13) months in identifiable form, after which it is aggregated and anonymised for analytical purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data is anonymised rather than deleted, the resulting anonymised dataset no longer constitutes personal data and may be retained indefinitely for statistical analysis.

As a data subject, you have the following rights in relation to your personal data held by 77b77. To exercise any of these rights, please contact our support team at [email protected] with the subject line "Data Rights Request – [your registered username]".

• Right of Access: You have the right to request a copy of the personal data that 77b77 holds about you, together with information about how that data is being used.
• Right to Rectification: You have the right to request correction of any personal data that is inaccurate or incomplete. Some data (such as your registered name and date of birth) can be corrected only through the formal identity verification process.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you object to processing and there is no overriding legitimate interest. Please note that this right is subject to our legal retention obligations — we cannot delete data that we are legally required to retain.
• Right to Restriction of Processing: You may request that we restrict processing of your personal data in certain circumstances — for example, while a rectification request is being assessed.
• Right to Data Portability: You have the right to receive your personal data in a structured, machine-readable format and to transmit it to another controller, where the processing is based on consent or contractual necessity and is carried out by automated means.
• Right to Object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling. You also have an absolute right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

77b77 will respond to all data rights requests within thirty (30) days of receipt. Where a request is complex or we receive a high volume of requests, we may extend this period by a further two months, with notice to you.

77b77 takes the security of your personal data seriously and implements appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• TLS/SSL encryption for all data transmitted between your device and our servers.
• Encryption of sensitive data fields (including payment details and identity document numbers) at rest in our databases.
• Role-based access controls ensuring that 77b77 staff can access personal data only to the extent required to perform their specific job functions.
• Regular penetration testing and security audits of our Platform and infrastructure.
• Intrusion detection and monitoring systems that flag unusual access patterns for immediate investigation.
• Formal data breach response procedures, including our obligation to notify affected players and relevant authorities in the event of a breach that poses a risk to your rights and freedoms.

While 77b77 employs robust security measures, no platform can guarantee absolute security. You are responsible for keeping your own login credentials confidential and for notifying us immediately at [email protected] if you believe your account has been accessed without your authorisation.

The 77b77 Platform is strictly prohibited for use by anyone under the age of 21 years. 77b77 does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person who does not meet the minimum age requirement, that data will be deleted promptly and the associated account will be closed immediately.

If you have reason to believe that a minor has registered on the 77b77 Platform, please notify us immediately at [email protected] so that we can investigate and take appropriate action. 77b77 takes its responsibilities around underage gambling and data protection for minors with the utmost seriousness.

The 77b77 Platform may contain references to third-party services such as game providers and payment processors. Where the Platform links to or integrates with a third-party service, that third party's own privacy policy governs the collection and processing of your data by that service. 77b77 is not responsible for the privacy practices of third-party services and encourages you to review their privacy policies before providing any personal data directly to them.

77b77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the structure of our business. When material changes are made to this Policy, we will notify registered players by email to the address on file and display a prominent notice on the Platform for a minimum of fourteen (14) days before the changes take effect.

The effective date at the top of this Policy indicates when the most recent version came into force. We encourage you to review this Policy periodically to stay informed about how 77b77 protects your personal data. Your continued use of the Platform after the effective date of any revision constitutes your acknowledgement of the updated Policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 77b77 handles your personal data, please contact our dedicated support team using the details below. All communications regarding data privacy should reference your registered username and the subject matter of your query.

• Email (plain text — not a link): [email protected] — subject line: "Privacy Query – [your username]"
• Live Chat: Available 24 hours a day, 7 days a week, via the Platform's built-in chat feature.
• Email Support Hours: 09:00–22:00 Bangladesh Standard Time (BST, UTC+6), daily.

This Privacy Policy was last updated on 1 January 2026 and supersedes all prior versions.